Arjun Rampal to launch his perfume on Jan 12

After nearly two years of negotiation, discussion, trials and delays Arjun Rampal's perfume is ready to be launched in Mumbai on January 12.

Called Alive, Arjun's perfume in two different scents to begin with, is produced by Drom Fragrances International, one of the largest most pre-eminent perfume manufacturers in the world. The perfume line will be distributed by the largest distribution chain called Baccarose who distribute Burberry, Cartier, Caroline Herrera, Azzaro, Alizabeth Arden, Ferrari, Prada, etc. 

So far, only two other Bollywood actors Amitabh Bachchan and Shah Rukh Khan have perfumes to their credit, handpicked, manufactured and marketed by them. 

It took Arjun more than six months to select the fragrance for his perfume. 

Reliving the experience, Arjun says, "Selecting a fragrance for a perfume is an extremely time-consuming and tough task. It took me six months to do so. One can't allot more than three hours a day to savoring scents because after that your sense of smell goes for a toss. I had to continue trying the fragrance and in-between I had to dunk my head into pots of coffee to stop my olfactory senses from shutting down. But you know what? It's finally all been worth it." 

After Arjun had finally short listed the fragrances, he invited all his friends from the film industry for a smelling party. 

"And unanimously they all liked the best the two fragrance that I had selected .Those are the two scents that have gone into the two perfumes that I am putting out," says Arjun happily. 

When asked about the poor success ratio of Bollywood's denizens in the field of fragrance, Arjun says, "I've done my best. Picked the scents that I think are unique and likable. I personally am very fond of perfumes. I think they give every individual a sense of confidence and an identity. I am hoping to increase my range of perfumes in the coming months."

Arjun Rampal to launch signature perfume, Alive

It seems like Arjun Rampal is soon going to launch a latest perfume in the market. The announcement to launch a signature perfume came from Rampal in the last week of September. The perfume will be distributed through a chain of distributors that has its presence worldwide.

The perfume will also be unveiled with an exciting ad campaign. Reports are doing the rounds that the perfume “Alive” will be launched sometime next week. The perfume will be distributed by Baccarose. Signature fragrances haves been the forte of Baccarose as it was earlier involved in the marketing of signature fragrances of Hollywood stars Antonio Banderas and Britney Spears.

Last September, Arjun Rampal had confirmed that he was gearing up to launch a perfume through a worldwide chain of distributors and an exciting ad campaign.

Arjun commented that a perfume helps us to feel better and enable one to work better. Arjun did not reveal much about the perfume but added that a day perfume has been created which is soothing and is fresh with orange and pomegranate. The perfume is light and the evening perfume has a stronger note which is muskier.

Arjun has been working hard with the Paris based company to come out with a signature fragrance and he has been actively working with the perfume right from it selection process to the bottling stage.

Arjun Rampal has shot bare bodied for a print campaign of the fragrance “Alive”. Arjun is the third person in Bollywood to get a signature fragrance. Arjun’s closest friend in the industry Shahrukh Khan also has a fragrance named after him by leading French perfume brand Jean Arthes. Zeenat Aman, a heroine of the seventies was the first actor in Bollywood to have a fragrance named after her. Previously Amitabh Bachchan was also associated with Lomani.