Called Alive, Arjun's perfume in two different scents to begin with, is produced by Drom Fragrances International, one of the largest most pre-eminent perfume manufacturers in the world. The perfume line will be distributed by the largest distribution chain called Baccarose who distribute Burberry, Cartier, Caroline Herrera, Azzaro, Alizabeth Arden, Ferrari, Prada, etc.
So far, only two other Bollywood actors Amitabh Bachchan and Shah Rukh Khan have perfumes to their credit, handpicked, manufactured and marketed by them.
It took Arjun more than six months to select the fragrance for his perfume.
Reliving the experience, Arjun says, "Selecting a fragrance for a perfume is an extremely time-consuming and tough task. It took me six months to do so. One can't allot more than three hours a day to savoring scents because after that your sense of smell goes for a toss. I had to continue trying the fragrance and in-between I had to dunk my head into pots of coffee to stop my olfactory senses from shutting down. But you know what? It's finally all been worth it."
After Arjun had finally short listed the fragrances, he invited all his friends from the film industry for a smelling party.
"And unanimously they all liked the best the two fragrance that I had selected .Those are the two scents that have gone into the two perfumes that I am putting out," says Arjun happily.
When asked about the poor success ratio of Bollywood's denizens in the field of fragrance, Arjun says, "I've done my best. Picked the scents that I think are unique and likable. I personally am very fond of perfumes. I think they give every individual a sense of confidence and an identity. I am hoping to increase my range of perfumes in the coming months."
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